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Chiefs are now ‘Cowboys-level assets,’ according to the NFL

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By: Pete Sweeney

Photo by Ethan Miller/Getty Images

Every broadcast partner of the league wants a piece of the Chiefs when they see the final schedule.

The Kansas City Chiefs and two-time MVP Patrick Mahomes have become the NFL’s hottest attraction for television audiences.

If the announcement of the 2024 schedule — which sees the Chiefs playing every day of the week except Tuesday — was not evidence enough, NFL broadcast planning vice president Mike North made the point clear during a media call on Thursday morning.

“They’re Cowboys-level assets right now,” he said of the Chiefs. “Knowing that everybody’s going get a certain number of them, being able to pull two Kansas City games out of the mix, put them in a TBD-black box kind of holding spot for the Saturday-Wednesday round robin at the end, we wanted to make sure that we still felt like we could deliver quality Kansas City inventory to NBC.”

As the NFL came to terms with Netflix — which wanted Kansas City as part of its debut package on Christmas Day — schedule-makers had to be sure to appease its familiar partners. North said that to do that, for example, NBC was given three Chiefs games. Those included the season-opener (also an AFC Championship rematch) and two “Sunday Night Football” games.

The league gave ESPN the Chiefs for two “Monday Night Football” games.

“They get a couple of them; they get a division winner in Tampa Bay coming,” North said of the ESPN package. “[ESPN] goes twice to Arrowhead, which is such an incredible experience and venue for our games. Amazon’s getting one — and they really were hoping to see that deployed on Black Friday as they try to continue to build that out.

“FOX [gets] Kansas City-San Francisco. FOX only getting one Kansas City — getting maybe the best Kansas City, arguably, kind of scratches at it for them. That still leaves behind eight Kansas City [games] for CBS, for [Jim] Nantz and [Tony] Romo.”

The Chiefs are now in such high demand that the league can only do the best it can to satisfy its broadcast partners. North seemed pleased with this year’s result, acknowledging there was no way to make it perfect.

“Was everybody over the moon? Maybe not. Maybe FOX was,” he said. “It’s a narrow needle to thread, and it was one of the things we really attacked early in the process, to make sure if we were gonna include Kansas City in the Christmas round robin, that there was going to be enough quality and depth for all the other partners for the rest of the season.”

The Chiefs… a Cowboys-level asset. America’s team, indeed.

Originally posted on Arrowhead Pride